Gaming Innovation Group (GiG) officially debuted its sweepstakes casino platform SweepX on Monday with the launch of new site Gold Rush City in partnership with sweeps operator Primero. The move marks the first social sweepstakes vertical entry for the B2B provider of iGaming, sportsbook, and AI services.
According to the press release, the SweepX platform integrates GiG’s proven international iGaming platform “with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.”
SweepX and Gold Rush City sweeps site
SweepX is a comprehensive turn-key solution that can significantly expedite speed to market for new sweepstakes operators that partner with the platform. The press release said the product is intended to drive growth and boost player engagement on sweeps gaming sites. Features include:
- Dual-wallet system
- Prize-redemption management
- GiG’s advanced AI-assisted content management technology
A first look at the site reveals Gold Rush City has a look and feel similar to other social sweeps sites but stands out with exceptional visuals and game graphics. It launched with dozens of games, mostly of the slot variety, including 11 exclusive games and 12 Slingo varieties.
Barry Rutherford, Chief Executive Officer at Primero, said in the press release:
“GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we’re setting a new benchmark for excellence in the US market.”
Time will tell if the site is able to deliver a product and experience that stands out in a heavily saturated sweepstakes gaming market with many dozens of sites operating in various U.S. states. But, at least for now, Gold Rush City certainly looks the part of a quality option among sweeps platforms.
Joining a sweeps market under the industry’s microscope
As a reputable B2B provider for regulated iGaming sites, GiG’s entry into the sweeps industry demonstrates faith in continued growth for the sector. Richard Carter, Chief Executive Officer at GiG, said in a press release:
“The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionise the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”
It’s interesting timing as the sweepstakes gaming model has come under fire in recent months by a number of state gaming boards in addition to civil lawsuits. Additionally, the AGA has called for more states to examine the legality of sweepstakes gaming sites.
The news also comes less than a week after a New Jersey legislator filed a bill to incorporate social sweeps casinos into the state’s existing regulated online casino market. If that bill passes, it could work to help legitimize sweeps casinos and ensure they’re held to the same standards as regulated iGaming sites are in the seven states where real-money online casinos operate.
GiG’s turnkey sweeps gaming platform would be in prime position to provide more sites with the high quality online gaming technology they are accustomed to delivering in regulated iGaming markets.