The Social and Promotional Gaming Association (SPGA), which includes many of the biggest brands in the US social gaming and sweepstakes casino industry, has announced a code of conduct for all members.
The SPGA describes itself as “an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes.”
The core concepts of the SPGA code of conduct include:
- Age verification to limit purchases to users 18 and older
- Proper identity verification (Know Your Customer or KYC)
- Location verification of customers
- AML (Anti-Money Laundering) policies to ensure proper transaction monitoring
Members already in compliance with code of conduct
Camilla Wright, a spokesperson for the SPGA, said that the code’s foundational pillars highlight standards already in place at the most reputable sweepstakes casinos.
“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” Wright said. “The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”
The SPGA describes its membership group with the following language:
“SPGA Members are online social and promotional platforms that offer legal social and promotional games to authorized customers across the states within the U.S. Membership is limited to companies with U.S.-facing social and promotional gaming platforms that have a thorough analysis which supports their legal and regulatory compliance.”
The SPGA formed in September 2024 with ten members:
- 10 Ten Gaming
- Blazesoft
- Fliff
- FSG Digital
- Gold Coin Group
- High 5 Entertainment
- KHK Games
- Kickr Games
- Octacom
- Rolling Riches
- Woopla Gaming
Next steps: creating an external firm and certification for members
The pillars of the Code of Conduct are standard protocols among most (if not all) of the social and sweepstakes gaming platforms operated by SPGA group members.
The SPGA announced that it plans to add to the code of conduct in the coming months, continuing to define best standards and practices for its members. The group also plans to create an external firm to certify member compliance with the code.
“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” Wright said.”